Matlins is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally. Since February 2022, he has been the Managing Director of the Forbes CMO Network, where he oversees the annual Forbes World's Most
The 2025 Forbes Entrepreneurial CMO 50
Forbes' 4th annual Entrepreneurial CMO 50 list recognizes fifty chief marketers whose approach to driving growth is charting new paths.
Monday Morning Quarterbacking The Super Bowl Ads.
Forbes reviews the ads from the 2025 Super Bowl and while Dunkin, Instacart and Intuit were winners, finds them a bit lacking overall.
On The Evolution Of Creativity And Creative: With Crayola’s Victoria Lozano
For this next episode of On The Evolution of Creativity and Creative, I spoke with Crayola CMO Victoria Lozano about creativity, imagination, and asking "what if?"
Marketing That Doesn’t Consider The Human Context Is Out Of Context.
Too much marketing today is ignoring the prevailing mood and people's emotional context. That's why so much of it is irrelevant.
The Methodology Behind The 2024 Forbes World’s Most Influential CMOs List
Like the increasingly complicated exercise of CMO influence, the methodology for recognition on the 2024 Forbes World's Most Influential CMOs list requires context.