Roger Dooley is a speaker and author who covers science-based business strategies. He builds on behavioral science, AI, and neuromarketing to create practical business solutions.
Dooley’s books include Friction (Top 3 Management Book, strategy+business) and global bestseller Brain
Hostess Twinkies’ Munchie Mobile: Smucker Targets Stoners For 4/20
J.M. Smucker is sending its Hostess Munchie Mobile on a tour of cannabis dispensaries in the week before the unofficial 4/20 holiday.
Coffee Mate’s ‘White Lotus’ Moment Took An Unexpected Turn
Coffee Mate's recent collaboration with HBO's "The White Lotus" provides a masterclass in how brands must be prepared to pivot when reality doesn't match the marketing.
The Neuroscience Of Pricing: How Consumer Brains Evaluate Price Points
New neuromarketing research reveals that consumer brains react to product prices quickly and non-consciously. Prices that seem too low or too high create different responses.
Shopify CEO’s AI-First Hiring Policy Is Job Security’s Ticking Clock
Shopify's new AI-first hiring policy is changing how the company recruits. It also signals a shift that will soon force employees to justify their job against AI use.
Ford Motor Seizes The Moment As Tariffs Upend The Auto Industry
Ford Motor Company has launched a new advertising campaign called "From America, For America" in direct response to the costly new tariffs on autos and parts.