Kiri has been covering the ecommerce sector for Forbes’ retail section since 2017, with a specific focus on retail media and online marketplaces.
Kiri shares commentary about the retail media industry on LinkedIn and through her daily show and newsletter, “Retail Media Breakfast
Walmart’s Push For 25% Ad Spending Highlights Retail Media’s Trust Problem
Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value of these investments without proven returns.
Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending
Tariffs are forcing brands to rethink retail media strategy, with new patterns emerging in Amazon and retail media ad spend, industry insiders say.
Amazon ‘Buy For Me’ Is The Latest Entrant In The AI Shopping Agent Race
Amazon's new "Buy For Me" feature represents a stunning departure from the company's decades-long strategy of keeping customers within its walled garden.
Why Real-Time Bidding Is Retail Media's Next Frontier
Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant Amazon. Here's why RTB is inevitable.
Home Depot’s Retail Media Chief Puts Suppliers At The Center
Melanie Babcock, Vice President of Home Depot's retail media network Orange Apron Media, is prioritizing the supplier experience while revitalizing its tech stack.