I am a global luxury communications advisor, fractional CMO, columnist, and President of The Lilian Raji Agency, where for over two decades I’ve served as trusted strategic advisor for some of the world’s leading luxury brands. I’m also founder of The PR Advisor, a platform
How To Succeed In Watches Without Being Rolex: British Watchmakers Edition
The British watchmaker scene reveals powerful marketing lessons in accessibility, limited editions, and the value of "coopetition" over competition.
Continuum South Beach’s Three Secrets For Selling A Luxury Lifestyle
Continuum South Beach is one of the most sought after luxury lifestyle properties in Miami Beach. Managing Director Rishi Idnani reveals three secrets to their success.
How To Succeed In Watches Without Being Rolex: Louis Moinet Edition
Louis Moinet shifts watch buying from a retail transaction into something far more intimate. Here's how the brand has approached growth and market share.
If Perplexity AI Can’t End The TikTok Ban, Here’s What Brands Can Do
Whether TikTok stays with Perplexity AI's backing or goes, without that juicy algorithm ByteDance doesn’t seem willing to part with, the app won't ever be the same.
If TikTok Goes Dark, What Brands And Content Creators Stand To Lose
In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.
The TikTok Ban Debate: Economic Power Vs. National Security Concerns
After all, TikTok is the reason there are more self-made millionaire influencers and content creators in the U.S. than ever before.
How To Succeed In Watches Without Being Rolex: Christopher Ward Edition
Rolex may be the giant in Swiss watches, but brands like Christopher Ward are finding their space. This series explores under-the-radar brands carving their own space.
The Luxury Marketing Power Of Curating Immersive Dining Experiences
From Panamericano’s secret speakeasy to Queen Omakase’s exclusive omakase dining, uncover how immersive dining experiences turn customers into brand ambassadors.
Capturing The Zeitgeist: Events On The Periphery Of Miami Art Week
Brands on the periphery of Miami Art Week blended art, culture, and commerce, leveraging immersive events and creative collaborations to captivate a global audience.
The Art Of Storytelling Marketing: Inspired By Neiman Marcus Fantasy Guide
We're examining how Neiman Marcus uses storytelling marketing to create its legendary Fantasy Gift Guide for brands wanting to create emotional ties to their products.