Born in Latin America, Isaac Mizrahi is a world-class, award-winning CEO, speaker, and author of the book "Hispanic Market Power - America's Business Growth Engine".
He is an industry leader, considered one of the most relevant subject matter experts on multicultural marketing,
Hispanic Homeownership Hits Record High: A Wake-Up Call For Brands
Despite rising home prices and high interest rates, the number of Hispanic homeowners in the U.S. reached a record 9,781,000 in 2024, representing 49% of all Hispanic households.
Industry Pioneer Alex Lopez Negrete Inducted In AAF’s Hall Of Fame
Every year, the AAF celebrates industry legends by inducting them into its prestigious Advertising Hall of Fame. This year's class honorees include Alex Lopez Negrete.
Is Multicultural Advertising Just Advertising? Yes, And No
Having worked on multicultural marketing in the US for more than two decades, one question I’ve been often asked over the years is this: When will multicultural advertising be just plain advertising?
Hispanic Growth Unpacked-5 Reasons Every CMO Should Take Notice
Hispanics experienced remarkable economic progress prior to and following the pandemic with employment, income, and homeownership gains. I remain optimistic about the next four years and beyond.
Viola Davis, Julius Tennon And Maurício Mota Connecting The US And Brazil Through African Diaspora Stories
A new venture led by the Academy Award-winning actor Viola Davis, her husband Julius Tennon, and Brazilian producer and entrepreneur Maurício Mota caught the attention of many by looking to a different angle, by telling African-inspired stories through Brazilian lenses