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Cheapest Life Insurance Companies Of 2025

Updated: Mar 25, 2025, 6:26am
Written By
Deputy Editor, Insurance
Reviewed by
Lead Editor, Insurance
Expert Reviewed
Life Insurance Expert
& 2 others
Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations.

Protective is the cheapest life insurance company based on our analysis of rates from 18 companies.

All the companies in our top picks have an excellent or superior AM Best rating.

Read more

Why You Can Trust Forbes Advisor

We analyzed term life insurance rates for coverage amounts of $250,000, $500,000, $1 million and $2 million and term lengths of 10, 20 and 30 years. Our editors are committed to bringing you unbiased ratings and information. Advertisers do not and cannot influence our ratings.  You can read more about our editorial guidelines and the methodology for the ratings below.

  • 18 life insurance companies evaluated
  • 2,277 term life insurance rates compared
  • 108 years combined insurance experience on the editorial team
  • Unbiased editorial teams

Best Cheap Life Insurance Companies 2025


BEST RATES OVERALL

Protective

Protective
5.0
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Policy name

Classic Choice Term

Average term life cost per month

$51

Level term lengths available

10, 15, 20, 25, 30, 35 or 40 years

Protective
See Plans Arrow

Via Forbes Advisor's Website

Classic Choice Term

$51

10, 15, 20, 25, 30, 35 or 40 years

Our Expert Take

Protective’s Classic Choice term life policy offers cheap rates and superior choices of level term lengths (up to 40 years), earning it the top spot in our analysis. We think it’s a solid option for term life buyers seeking the cheapest coverage.

Average cost is based on averages for ages 30, 40 and 50 for coverage amounts between $250,000 and $2 million and terms ranging from 10 to 30 years. 

More: Protective Life Insurance Review

Pros & Cons
  • Level term lengths of 35- and 40-year choices are  higher than most competitors.
  • Renewable until age 95.
  • Conversion choices of up to 8 permanent life insurance policies.
  • Protective puts tighter restrictions than many competitors on using the accelerated death benefit: You can access only 60% or $1 million (whichever is less) of the death benefit. And you must have a life expectancy of no more than six months.
Minimum Coverage and Riders Available

Minimum face amount: $100,000

Life insurance riders available:

  • Accelerated death benefit rider
  • Children’s term life rider
  • Accidental death rider
  • Waiver of premium rider
  • Income provider option for endorsement rider

BEST RATES FOR HIGH COVERAGE AMOUNTS

Symetra

Symetra
4.7
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Policy name

SwiftTerm

Average term life cost per month

$52

Level term lengths available

10, 15, 20 or 30 years

Symetra
See Plans Arrow

Via Forbes Advisor's Website

SwiftTerm

$52

10, 15, 20 or 30 years

Our Expert Take

We like Symetra’s consistently low term life insurance rates. It stands out with especially low rates for high coverage amounts like $1 million and $2 million.

Average cost is based on averages for ages 30, 40 and 50 for coverage amounts between $250,000 and $2 million and terms ranging from 10 to 30 years. 

More: Symetra Life Insurance Review

Pros & Cons
  • No-exam options are available, up to $3 million, if you’re under age 60 and healthy.
  • If you’re young and healthy, you can get instant approval online.
  • Maximum face amount of $5 million is lower than many competitors.
  • Maximum issue age is 60, while many competitors issue up to age 75 or 80.
Minimum Coverage and Riders Available

Minimum face amount: $100,000

Life insurance riders available

  • Accelerated death benefit rider
  • Accidental death benefit rider
  • Additional term insurance
  • Charitable giving benefit
  • Children’s life insurance rider
  • Overloan lapse protection
  • Supplemental protection
  • Surrender value enhancement
  • Waiver of premium rider

BEST RATES WITHOUT CONVERSION

Penn Mutual

Penn Mutual
4.7
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Policy name

Term life (non-convertible)

Average term life cost per month

$52

Level term lengths available

10, 15, 20 or 30 years

Penn Mutual
See Plans Arrow

Via Forbes Advisor's Website

Term life (non-convertible)

$52

10, 15, 20 or 30 years

Our Expert Take

Penn Mutual’s non-convertible term life policy stands out for its low rates for shoppers seeking a basic term policy with no conversion options.

Average cost is based on averages for ages 30, 40 and 50 for coverage amounts between $250,000 and $2 million and terms ranging from 10 to 30 years.

More: Penn Mutual Life Insurance Review

Pros & Cons
  • Low rates for non-convertible term, even for older buyers.
  • Online application available.
  • A life insurance medical exam may not be required for some buyers.
  • If you want the option to convert, you’ll pay a much less competitive price for Penn Mutual’s convertible term policy.
  • No accelerated death benefit available.
Minimum Coverage and Riders Available

Minimum face amount: $250,000

Life insurance riders available:

  • Accidental death
  • Children’s term insurance
  • Disability waiver of premium
  • Disability waiver of premium with automatic conversion rider

GREAT FOR BUYERS IN THEIR 30s

Pacific Life

Pacific Life
4.6
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Policy name

PL Promise Term

Average term life cost per month

$53

Level term lengths available

10, 15, 20, 25 or 30 years

Pacific Life
See Plans Arrow

Via Forbes Advisor's Website

PL Promise Term

$53

10, 15, 20, 25 or 30 years

Our Expert Take

We selected Pacific Life because it offers low term rates, especially for buyers in their 30s. Along with low rates, Pacific Life’s Promise Term comes with various coverage options that make it admirable for any healthy term life shopper, like a wide range of coverage amounts and a high maximum issue age of 80.

Average cost is based on averages for ages 30, 40 and 50 for coverage amounts between $250,000 and $2 million and terms ranging from 10 to 30 years.

More: Pacific Life Insurance Review

*Average cost per month is for a $500,000, 20-year term life policy for a 30-year-old buyer.

Pros & Cons
  • PL Promise Term is guaranteed renewable up to age 95.
  • Maximum coverage of over $10 million is higher than most competitors.
  • Conversion to a permanent policy is limited to universal life.
Minimum Coverage and Riders Available

Minimum face amount: $50,000

Life insurance riders available:

  • Accelerated death benefit rider
  • Children’s term life insurance rider
  • Disability waiver of premium rider

GREAT FOR BUYERS IN THEIR 40s

Thrivent Financial for Lutherans

Thrivent Financial for Lutherans
4.2
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Policy name

Level Term IV

Average term life cost per month

$55

Level term lengths available

10, 15, 20 or 30 years

Thrivent Financial for Lutherans
See Plans Arrow

Via Forbes Advisor's Website

Level Term IV

$55

10, 15, 20 or 30 years

Our Expert Take

Thrivent Financial has excellent term rates across the board, but especially for buyers in their 40s. Its Level Term policy offers competitive rates and features like guaranteed renewability and conversion to a permanent policy. But shoppers should take note that the conversion included in Level Term is limited to the first five years of the policy.

Average cost is based on averages for ages 30, 40 and 50 for coverage amounts between $250,000 and $2 million and terms ranging from 10 to 30 years.

Pros & Cons
  • Term life rates are competitive, especially for buyers in their 40s.
  • Lowest level of consumer complaints among competitors.
  • Maximum face amount of $2 million is lower than many competitors.
  • Level Term is renewable, but only for certain issue ages and term periods.
  • Basic conversion included only allows conversion during the first five years of the policy.
Minimum Coverage and Riders Available

Minimum face amount: $100,000

Life insurance riders available:

  • Terminal illness rider
  • Waiver of premium

BEST FOR LOW COVERAGE AMOUNT

Cincinnati Life

Cincinnati Life
4.1
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Policy name

Termsetter

Average term life cost per month

$55

Level term lengths available

10, 15, 20, 25 and 30 years

Cincinnati Life
See Plans Arrow

Via Forbes Advisor's Website

Termsetter

$55

10, 15, 20, 25 and 30 years

Our Expert Take

Cincinnati Life’s competitive rates, paired with the lowest minimum coverage amount of $25,000 among the companies we analyzed, make it a good choice for those seeking a small term policy.

Average cost is based on averages for ages 30, 40 and 50 for coverage amounts between $250,000 and $2 million and terms ranging from 10 to 30 years.

Pros & Cons
  • Low term rates and the option to add a children’s term rider make it a potentially affordable option for parents of young children.
  • Solid option for shoppers who only need a small amount of coverage.
  • Important policy details are not available online.
Minimum Coverage and Riders Available

Minimum face amount: $25,000

Life insurance riders available:

  • Accelerated death benefit rider
  • Accidental death benefit rider
  • Children’s term life rider
  • Disability waiver of premium rider

Summary: Compare the Best Cheap Life Insurance Companies


What Is the Cheapest Type of Life Insurance?

Term life insurance is typically the cheapest type of life insurance, which is why we focused on term life in our analysis. It gives you fixed premiums for a specific period of time, such as 20 years.

At the end of this level term period, you will usually have the option to renew the policy at a higher premium each year after. However, these renewal rates can quickly become very expensive. It’s best to buy the right policy length to start with so you won’t end up with high renewal rates or shopping for another policy.

You may also have the option to convert your term policy into a permanent life policy if your policy has a conversion feature.


How Much Is Life Insurance?

Life insurance costs an average of $12 a month ($145 a year) for a 20-year, $250,000 term life insurance policy for a female age 30, according to Forbes Advisor’s analysis. The same policy for a male age 30 costs $14 a month ($166 a year).


Cheapest Life Insurance by Demographic

The cheapest company for your demographic may not be one of the cheapest overall because we determined our list by comparing rates across various ages, genders, coverage amounts and terms. Below we’ve identified the companies and policies with the lowest rates for each demographic to show estimates.

Cheapest Life Insurance for 30-Year-Old Female Buyers

Cheapest Life Insurance for 30-Year-Old Male Buyers

Cheapest Life Insurance for 40-Year-Old Female Buyers

Cheapest Life Insurance for 40-Year-Old Male Buyers

Cheapest Life Insurance for 50-Year-Old Female Buyers

Cheapest Life Insurance for 50-Year-Old Male Buyers

Cheapest Life Insurance for 60-Year-Old Female Buyers

Cheapest Life Insurance for 60-Year-Old Male Buyers

Cheapest Life Insurance for Seniors: 70-Year-Old Female Buyers

Cheapest Life Insurance for Seniors: 70-Year-Old Male Buyers

Cheapest Life Insurance for Smokers: 30-Year-Old Female Buyers

Cheapest Life Insurance for Smokers: 30-Year-Old Male Buyers

Cheapest Life Insurance for Smokers: 40-Year-Old Female Buyers

Cheapest Life Insurance for Smokers: 40-Year-Old Male Buyers

Cheapest Life Insurance for Smokers: 50-Year-Old Female Buyers

Cheapest Life Insurance for Smokers: 50-Year-Old Male Buyers


Cheap Life Insurance for Children

Life insurance for children is typically a whole life insurance policy that lasts for the lifetime of the child, as long as the premiums are paid. Premiums for these policies tend to be fixed, which means they won’t increase, and a portion of premiums goes toward building cash value. You can access the cash value while the child is alive and use it for any purpose.

Cost of Life Insurance for Children

Coverage amount Average monthly cost for a baby
$5,000
$3
$10,000
$6
$15,000
$9

Child Rider for Term Life Insurance

One way to insure your child is by purchasing a child life insurance rider on your life insurance policy. The rider will be for a certain coverage amount, such as $10,000, and will remain in place until the child reaches a certain age. At that point, you can usually convert the policy to a permanent life insurance policy for an additional cost.

A child rider for a term life insurance policy generally adds $5 to $7 per $1,000 of coverage to your annual policy premium.

Compare Life Insurance Companies

Compare Policies With Leading Insurers


What Factors Determine How Much Life Insurance Costs?

Your life insurance cost is determined by a number of factors, including the type of life insurance and your age, gender and health, among many other factors.

Here are the main factors that affect life insurance rates:

Age, Gender and Occupation

These basics help life insurance companies to determine your risk level.

Health

Your health—including height, weight, prescriptions, medical conditions, smoking status, substance abuse history and the health history of your parents and siblings—helps insurers predict your life expectancy. Your life insurance medical exam results (if required) will also be assessed.

Driving Record

Life insurers often consider infractions on your driving record, such as DUIs and reckless driving, when determining your risk level.

Criminal Record

Major felonies and multiple felonies will often result in an application being declined.

Risky Hobbies

Risky hobbies like aviation and scuba diving can lead to higher rates or even a rejection of an application.

Credit and Finances

Life insurers sometimes use risk scores that consider credit and public records such as bankruptcies.


How Much Life Insurance Do You Need?

When calculating how much life insurance you need, add up the financial obligations you want covered after your death and subtract existing assets that can be used by your family. Examples of financial obligations you want to cover with life insurance may include income replacement, a mortgage, future college tuition bills and credit card debt. Assets that can offset the amount of coverage you need may include savings and existing life insurance you have.

Our life insurance calculator can help you figure out how much coverage you need.

Ask an expert

How Can I Get Cheaper Life Insurance?

Tony Steuer

Tony Steuer

Advisory Board Member

Ashlee Valentine

Ashlee Valentine

Insurance Editor

Les Masterson

Les Masterson

Insurance Editor

Michelle Megna

Michelle Megna

Insurance Lead Editor

Penny Gusner

Penny Gusner

Insurance Senior Writer

Amy Danise

Amy Danise

Insurance Managing Editor

Research and Quote Different Companies

Check out all of your options. Each life insurance company has its own specific areas where it is most competitive. For example, some companies may have lower premiums for women or for other niches.

Tony Steuer

Tony Steuer

Advisory Board Member

Buy a Term Life Policy Now vs. Later

If price is the factor that matters most to you, I recommend buying a term life insurance policy. I also suggest buying it sooner rather than later. You will lock in the rate for the term length of your policy. Once you have life insurance, your rates can’t go up based on changes to your health or other factors.

Ashlee Valentine

Ashlee Valentine

Insurance Editor

Ladder Your Life Insurance Policies

I suggest building a life insurance ladder where you buy a few small term life policies that expire at different times to meet different needs, rather than one large policy to cover you for a few decades.

Les Masterson

Les Masterson

Insurance Editor

Avoid Unnecessary Life Insurance Riders

Although the extra coverage of life insurance riders might be appealing, you can get cheaper life insurance by avoiding riders you don’t necessarily need. I would carefully review each rider option to determine if it is worth the cost.

Michelle Megna

Michelle Megna

Insurance Lead Editor

Lower Your Risk by Improving Your Health

By improving your health before you buy a policy—for example, by quitting smoking, losing weight or maintaining healthy blood pressure—you have a much better chance of getting good life insurance quotes. You may need to show that you’ve been maintaining good health for at least a year in order to get the best rates.

Penny Gusner

Penny Gusner

Insurance Senior Writer

Take Advantage of Group Life Insurance

If your employer offers group life insurance coverage, you can usually get free life insurance without a medical exam. And if you have the opportunity to buy additional coverage at your own expense, get some quotes to see if it’s a better deal than what you can get in an individual policy. You may need to fill out an “evidence of insurability” form though and you could be rejected for extra coverage.

Amy Danise

Amy Danise

Insurance Managing Editor


Methodology

To identify the cheapest life insurance companies, we evaluated term life insurance from 18 companies based on:

  • Price (100% of score): Because price is the primary concern for those shopping for cheap life insurance, we gave full weight to this category. Our ratings are based on the term life insurance costs from each company for life insurance buyers ages 30 and 40. We analyzed rates for coverage amounts of $250,000, $500,000, $1 million and $2 million and term lengths of 10, 20 and 30 years. Your own rates will be different depending on your age, health and other factors.

Looking For Life Insurance?

Compare Policies With Life Insurance Companies

Compare Quotes

Compare quotes from participating carriers


Cheap Life Insurance Frequently Asked Questions (FAQs)

How can I lower the cost of life insurance?

Here are some ways to lower the cost of life insurance:

 

Shop around and compare life insurance quotes to make sure you’re getting the best deal, especially if you’re buying term life insurance.

Determine your coverage needs to ensure you’re not paying for more life insurance than you need.

Lower your risk level by improving your health, quitting smoking and avoiding driving convictions like speeding tickets and DUIs.

Is term or whole life insurance cheaper?

Term life insurance is cheaper than whole life insurance. But there may be times when a whole life insurance policy is a better choice than term life. For example, whole life insurance may be worth considering if you want the potential for lifelong coverage (usually through age 95 to 120) or you want to fund a trust. Whole life is also a better option than term life if you want life insurance that builds cash value.

Can I switch life insurance companies to save money?

You can switch life insurance companies to save money, but switching will involve buying a new policy from a different company. Your new rates will be based on your current age and health, and you may need to take a new life insurance medical exam as part of the application process. You will also have a new incontestability period and suicide provision.

 

For example, you might find that life insurance for smokers is much cheaper at another company. But before you cancel your current life insurance, make sure your new policy is in place, so that there are no surprises about the final cost of the new policy.

Can I get discounts on my life insurance?

There are no discounts on life insurance like there are with auto and home insurance. You may get a small price break if you pay your annual life insurance bill in full instead of monthly.

 

The best way to get a good rate is to compare life insurance quotes and work with an experienced financial advisor or life insurance agent who will know which companies are most likely to give you a low quote based on your age, health and other factors.


Next Up In Life Insurance


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