By Boston University Questrom School of BusinessBRANDVOICEStorytelling and expertise from marketers | Paid ProgramApr 09, 2025, 11:30am EDTShareSave CREDITSWriter: Sarah HallIllustrator: blindSALIDAEditor: Mallory GafasDesigner: Martine EhrhartEditorial StandardsForbes Accolades