Ian Shepherd is a creator economy entrepreneur and investor. He is Co-founder and Co-CEO of Electrify Video Partners, a company that invests tens of millions of dollars into some of the world’s biggest content creators. He’s also the host of the Business of Creators, a leading
How Content Creators Make Money From Selling Online Courses
If you're a content creator, subject-matter expert, or entrepreneur looking to generate meaningful revenue from online courses, this is an expert's roadmap.
What Meta Is Doing To Attract TikTok Creators In 2025
As lawmakers inch closer (again) to banning TikTok in the United States, the most powerful companies in tech are circling. At the front of the pack? Meta.
Why Brand Partnerships Are More Meaningful Than Just Hiring An Influencer
As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, but as partners in creativity.
Why This CEO Spent $10 Million On Influencers
Here are the lessons every marketer should steal from Ridge’s playbook for working with influencers.
Leading Creator Reveals How He Makes Money—And It’s Not What You Think
In a detailed (and very on-brand) video posted to the Linus Tech Tips channel this week, Linus and his team broke down exactly how their business made money in 2024.
YouTube Just Changed What A ‘View’ Means — But Don’t Celebrate Just Yet
There’s been a lot of noise this week about YouTube Shorts “view count inflation.” But let’s be clear: this change is more about optics than impact.
Is Snap The Most Underrated Platform For Creators Right Now?
While other platforms race to dominate the creator economy through funds, feeds, and increasingly similar features, Snap has quietly taken a different approach
SoftBank Is Betting On The Future Of AI Content Creation With OpusClip
OpusClip’s latest investment round exemplifies how investors are betting on the AI transformation as we witness a complete reinvention of how digital content is created.
Creator Economy Takes Center Stage At SXSW 2025
A curated guide to the most impactful creator economy sessions at SXSW 2025 that you won't want to miss.
Nick DiGiovanni Launches Bid To Become The World’s Biggest Food Creator
DiGiovanni has just kicked off a seven-day subathon, where each day he will offer an exciting incentive or giveaway to encourage fans to subscribe.