I'm a senior creator marketing professional with over a decade of experience in brand and creator collaborations for fashion, lifestyle, and wellness companies. I'm the Associate Director of Social Media, Influencer, & PR for Lumin (Men's Skincare) & Meridian (Gender Neutral
How News Influencers Are Reshaping Media
News influencers are reshaping media by providing real-time updates, building trust, and engaging younger audiences, challenging traditional news outlets.
TikTok Is Back, But Content Creators Question Its Future
Creators are reeling from a rapid turn of events this weekend, many questioning the integrity of the platform's future.
From Creator To Harvard Case Study: 4 Insights To Build Your Brand
4 key lessons from Melissa Wood-Tepperberg, health and wellness creator turned entrepreneur, on building a brand on social media.
5 Influencer Marketing Trends Set To Take Off In 2025
5 Key Influencer Marketing Trends to Watch in 2025, according to insights from top creators and leading industry experts.
Why This Brand Launched An Influencer Academy On Instagram
Learn why this brand launched a first-of-its-kind Instagram-native learning center for its brand influencers and partners.
Employees As Influencers: The Rise Of Employee-Generated Content
There's a rising star in the content world: Employee-Generated Content, also known as EGC. Here’s what you need to know about EGC.
Why Content Creators Are Flocking To TikTok Shop
Americans are spending $7 million every day shopping on TikTok. Discover how TikTok is revolutionizing social commerce and what lessons brands and creators can take away.
How This YouTube Family Landed A Deal With Disney
Discover how The Bucket List Family secured an unprecedented partnership with Disney and the valuable lessons creators and brands can glean from this collaboration.
3 Ways Creators And Marketers Are Adapting To The Potential TikTok Ban
Creators, marketers, and advertisers react to TikTok's uncertain future and prepare for what's next. Hear from the creator economy firsthand.
Why Faceless Creators Are Taking Over Social Media
Learn how the rise of faceless marketing is revolutionizing the creator economy and delivering benefits to both brands and content producers.