Jamie Gutfreund covers the business of the creator economy. As a CMO and senior executive for leading brands and agencies, Microsoft, Hasbro, Creative Artists Agency and WPP, she has hands-on experience translating the complexities of creator marketing for decision makers.
How The Influencer Effect Turned E-Commerce To Social Commerce
As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions through inspiration, not search intent
Want To Sell Like Mr. Beast? Brands Must Build A Strong Community
Why Community Belongs at the Center of Your Growth Strategy. A strong community delivers product R&D, brand protection, built-in distribution, and long-term resilience.
Why Gen Z Buys From Brands They See On Roblox
Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z
Why Is Unilever’s CEO Fernando Fernandez Investing In Influencers?
Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment influence the marketing industry?
Can LTK Become The AdSense Of Affiliate Marketing For Creators?
LTK has quietly been building the most lucrative revenue stream for creators since YouTube’s AdSense—one that could reshape the creator economy and redefine how creato...
How Cannes Lions Could Shape The Future Of The Creator Economy
Cannes Lions is embracing the creator economy with new awards and greater focus, setting the stage for creators to shape the future of advertising and marketing
What Happens When Brands Think Like Producers Instead Of Advertisers?
Stop thinking like advertisers and start thinking like producers—invest in stories and formats that build long-term brand value.
How Does Amazon Deliver Branded Content People Want To Watch?
That’s why Amazon has taken a fresh approach to branded content—integrating itself naturally into the story while creating shows people want to watch.
How Is LTK’s Advanced Technology Driving $5 Billion In Affiliate Sales?
On Cyber Monday creators proved their ability to turn affiliate recommendations into retail sales. Affiliate platform LTK leads the way with AI and advanced technology.
Influencers As Investors: A New Funding Resource For Diverse Founders?
From Influencing Consumers to Investing in Diverse Founders Marlow’s story is part of a more significant transformation in the creator economy.