https://www.forbes.com/sites/tiktok/ en-us https://specials-images.forbesimg.com/imageserve/65538a875fd4f1ca970ce492/400x0.jpg?cropX1=80&cropX2=854&cropY1=129&cropY2=903 https://www.forbes.com/sites/tiktok/ TikTok BrandVoice Copyright 2025 Forbes Media LLC https://www.forbes.com/sites/tiktok/2025/04/11/tiktok-a-powerful-tool-for-the-future-of-basketball/ TikTok has revolutionized the way we engage with sports with bite-sized, real-time clips hitting home with fans of all ages. Basketball is especially popular on the app. TikTok Contributor, Brand Contributor TikTok Contributor, Brand Contributor https://www.forbes.com/sites/tiktok/people/tiktokcontributor/ content_67f696a1b6868c514f12d34e Fri, 11 Apr 2025 11:10:47 -0400 2025-04-11T13:15:02-04:00 TikTok has revolutionized the way we engage with sports with bite-sized, real-time clips hitting home with fans of all ages. Basketball is especially popular on the app. TikTok Innovation /innovation Innovation /innovation tiktokus standard https://www.forbes.com/sites/tiktok/2025/04/09/how-tiktok-is-growing-the-mlb-one-post-at-a-time/ TikTok has become a hub in the baseball world for sharing predictions, discovering player backstories and catching up with the biggest moments of the season. TikTok Contributor, Brand Contributor TikTok Contributor, Brand Contributor https://www.forbes.com/sites/tiktok/people/tiktokcontributor/ content_67f69d0b944db534853b41ef Wed, 09 Apr 2025 16:25:50 -0400 2025-04-09T16:25:55-04:00 TikTok has become a hub in the baseball world for sharing predictions, discovering player backstories and catching up with the biggest moments of the season. TikTok Innovation /innovation Innovation /innovation tiktokus standard https://www.forbes.com/sites/tiktok/2025/04/07/how-posting-cadence--cultural-moments-create-tiktok-success/ With one billion people around the world coming to TikTok every month to be entertained, it's more important than ever for publishers to prioritize posting cadence TikTok Contributor, Brand Contributor TikTok Contributor, Brand Contributor https://www.forbes.com/sites/tiktok/people/tiktokcontributor/ content_67f0032077c64a16b2bc8399 Mon, 07 Apr 2025 10:54:57 -0400 2025-04-07T10:55:00-04:00 With one billion people around the world coming to TikTok every month to be entertained, it's more important than ever for publishers to prioritize posting cadence TikTok Innovation /innovation Innovation /innovation tiktokus standard https://www.forbes.com/sites/tiktok/2025/03/26/revealed-how-sony-pictures-used-tiktok-to-drive-audience-engagement-for-venom-the-last-dance/ The recent success of Sony Pictures’ “Venom: The Last Dance” has proven studios that treat TikTok as a core marketing channel can drive audience interaction and brand equity TikTok Contributor, Brand Contributor TikTok Contributor, Brand Contributor https://www.forbes.com/sites/tiktok/people/tiktokcontributor/ content_67e41bc161734602392c3fc6 Wed, 26 Mar 2025 14:40:24 -0400 2025-03-26T14:40:28-04:00 The recent success of Sony Pictures’ “Venom: The Last Dance” has proven studios that treat TikTok as a core marketing channel can drive audience interaction and brand equity TikTok Innovation /innovation Innovation /innovation standard https://www.forbes.com/sites/tiktok/2025/03/17/instyles-fashion-week-formula-lessons-from-viral-nyfw-moments/ In today's media landscape, capturing audience attention demands more than main event coverage. Publishers like InStyle recognize the power of behind-the-scenes content. TikTok Contributor, Brand Contributor TikTok Contributor, Brand Contributor https://www.forbes.com/sites/tiktok/people/tiktokcontributor/ content_67d487d4417bca70568d2d31 Mon, 17 Mar 2025 11:49:20 -0400 2025-03-17T11:49:26-04:00 In today's media landscape, capturing audience attention demands more than main event coverage. Publishers like InStyle recognize the power of behind-the-scenes content. TikTok Innovation /innovation Innovation /innovation tiktokus standard https://www.forbes.com/sites/tiktok/2025/02/27/awards-season-on-tiktok-a-celebration-of-creativity-culture-and-community/ As the countdown begins for the 97th annual Oscars, TikTok is waiting in the wings, ready to turn cultural moments into cultural movements via over a billion worldwide users TikTok Contributor, Brand Contributor TikTok Contributor, Brand Contributor https://www.forbes.com/sites/tiktok/people/tiktokcontributor/ content_67bf2f67132c03408e0a58de Thu, 27 Feb 2025 14:18:56 -0500 2025-02-27T14:19:02-05:00 As the countdown begins for the 97th annual Oscars, TikTok is waiting in the wings, ready to turn cultural moments into cultural movements via over a billion worldwide users TikTok Innovation /innovation Innovation /innovation tiktokus standard https://www.forbes.com/sites/tiktok/2025/02/19/mail-sports-tiktok-triumph-during-euros-2024/ Faced with limited access to official footage, Mail Sport leveraged TikTok’s organic features, crafting compelling content to circumvent limitations and connect with fans TikTok Contributor, Brand Contributor TikTok Contributor, Brand Contributor https://www.forbes.com/sites/tiktok/people/tiktokcontributor/ content_67b4b19a1ca40e17f975d5a2 Wed, 19 Feb 2025 15:13:19 -0500 2025-02-19T15:13:24-05:00 Faced with limited access to official footage, Mail Sport leveraged TikTok’s organic features, crafting compelling content to circumvent limitations and connect with fans Innovation /innovation Innovation /innovation tiktokus standard https://www.forbes.com/sites/tiktok/2025/02/19/creativity-and-collaboration-a-winning-formula-on-tiktok/ Successful marketing today demands creative investment. By prioritizing empathy and audience resonance in creator collaborations, publishers can unlock unprecedented growth on TikTok TikTok Contributor, Brand Contributor TikTok Contributor, Brand Contributor https://www.forbes.com/sites/tiktok/people/tiktokcontributor/ content_67b4a0d34d1b790fc4e1e11c Wed, 19 Feb 2025 15:05:49 -0500 2025-02-19T15:05:54-05:00 Successful marketing today demands creative investment. By prioritizing empathy and audience resonance in creator collaborations, publishers can unlock unprecedented growth on TikTok Innovation /innovation Innovation /innovation tiktokus standard