Jeff is an inspiring keynote speaker, shareholder in 4 highly-successful exits to PE and written 5 books. Jeff has written for Forbes since 2014.
His first books "Marketing to Millennials" (2013) and "Marketing to Gen Z" (2015) were informed by research he led with The Boston
Curiosity, Healthy Friction Fuel Loyalty: Forrester Exec Shares Views
Loyalty programs are no longer just about points and perks.
Sports Investors Are Betting On Growth Despite Tariff Wars
In the world of high finance, tariffs rarely get the spotlight for their second-order effects.
Disney’s Strategy Sets Standard For Simplicity: 5 Key Lessons For CTOs
When it comes to brand storytelling, few companies rival Disney.
Gen Z Wants To Unlock The Experience Economy With A Bucket List
In an era where travel is often reduced to booking flights and hotel stays, some companies are pioneering a different approach.
Liquid Death And The NFL’s Philadelphia Eagles Ink Sponsorship
What started as an irreverent play on branding has become a major player in healthy, better-for-you drinks, now including sparkling water and iced tea.