In a significant development for the tax credit and incentives (C&I) technology sector, Incentify has announced the successful closure of a $9.5 million Series A funding round. The investment, led by Innovent Capital Group, positions the company to accelerate the growth of its AI-powered platform dedicated to discovering and managing tax credits and incentives.

Strategic Investment to Fuel Expansion

The announcement revealed that alongside lead investor Innovent Capital Group, the funding round attracted participation from Ryan LLC, Gary Gilbert (co-founder of Rocket Mortgage and co-owner of the Cleveland Cavaliers), and other investors. This capital injection comes at a pivotal moment for Incentify, which has already established partnerships with major global organizations including Amazon, Kroger, Cargill, Tyson, Sony Pictures, and Paramount Studios, as well as thousands of small and medium-sized businesses.

Laurence Sotsky, CEO of Incentify, outlined the company's ambitious vision: "Our long-term vision is to be the complete operating system of the C&I economy. This funding provides businesses and customers with more data, improved AI automation, increased visibility real-time insights, and more dollars realized. These improvements and advancements will ensure that incentive discovery, application, compliance, and reporting are effortless and accessible, no matter the complexity, jurisdiction, industry, or size of the business. We are extremely grateful to our new investors and intend to deliver incredible results to our customers and to them."

Addressing a Trillion-Dollar Opportunity

Industry analysts have identified a significant inefficiency in the C&I landscape, with up to $1.2 trillion in available incentives reportedly going unclaimed by corporations. The traditional market has been characterized by friction, opacity, and underutilization—challenges that Incentify aims to address through its technological innovations.

At the center of Incentify's offering is "Incentify Explore," described as the industry's first AI-native C&I discovery engine. This tool allows businesses to identify credits and incentives across federal, state, and local levels using Incentify's proprietary data set. The platform's capabilities include uploading a single address or an entire corporate portfolio to immediately surface tailored incentives filtered by eligibility, strategic use cases such as carryforward periods and recapture clauses, or specific keywords.

Investor Confidence and Market Validation

Brett Markinson, CEO and Founder of Innovent Capital Group, expressed strong confidence in Incentify's potential: "Incentify has demonstrated an ability to serve some of the biggest and most complex companies in the world with their core C&I technology. The recent addition of their AI-powered product, 'Explore' looks to take the company to the next level. What's been most impressive is that the company has demonstrated the capacity to drive real results in an extremely underserved market very quickly. We are incredibly impressed by their traction from some of the largest enterprises and advisory firms in the market."

Brint Ryan, CEO and Founder of Ryan LLC, highlighted the strategic value of the partnership: "As one of Incentify's earliest corporate partners and investors, Ryan is pleased to expand our commitment by participating in the company's recent funding round. We are excited about the progress they have made over the last several years to create digital solutions in the C&I space that assist clients to take advantage of the numerous state, local and federal incentives that are available to them. Ryan is looking forward to further collaborating with Incentify's leadership team to provide world-class C&I technology and services solutions to the market."

Adding to the chorus of investor support, Gary Gilbert, Founder of Gilbert Films, Co-Founder of Rocket Mortgage, and Co-Owner of the Cleveland Cavaliers, stated: "We believe Incentify is at a critical stage of their growth trajectory and has impressed us with their ability to scale quickly and secure partnerships with premier Fortune 500 companies. Incentify's Explore product appears to be a game changer. We are thrilled to support this talented management team as they revolutionize this industry."

Competitive Landscape: Incentify Explore in the Market Context

The C&I software market has been dominated by established players like Wolters Kluwer’s CCH AnswerConnect and Thomson Reuters’ CheckPoint Pinpointer. These platforms operate primarily as components of broader legal and tax research suites, while Incentify Explore has emerged as a specialized solution focused exclusively on tax credits and incentives. Incentify’s zone-based incentive visualization represents a market innovation, enabling users to identify applicable zones (such as Opportunity Zones) at the street level. The platform’s features, including sharing tools and multi-site tracking, are designed to address the needs of enterprises with complex organizational structures.

Looking Ahead

With this significant funding round secured, Incentify appears positioned to accelerate its growth trajectory in the C&I space. The company's stated ambition to become "the complete operating system of the C&I economy" reflects confidence in both its technological approach and market opportunity.

As organizations increasingly seek efficient methods to identify and maximize available tax incentives, Incentify's AI-driven platform aims to transform what has historically been a complex, opaque process into one that is, in Sotsky's words, "effortless and accessible."

The investment represents not just capital but also a vote of confidence from established players in the financial technology ecosystem. As Incentify continues to expand its capabilities and workforce through 2025, the market will be watching to see if its technological innovations can indeed unlock the trillion-dollar opportunity that currently exists in unclaimed corporate incentives.